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Balmoral Retirement Village

About Them

Balmoral Village offers retirement living with the luxury of so much more. It’s lively yet peaceful, safe and friendly, It’s both a thriving village and a tranquil oasis.

Jack Monaghan from Fleurieu Digital Marketing Solutions

The Challenge

During our discovery session we went through their website and they explained that their current site didn’t accurately represent them, their business or their values. It wasn’t selling the lifestyle of living in their beautiful retirement village.

This understanding laid the foundation for the websites primary purpose. Sell the lifestyle, build up the sale with positive psychological reinforcement and then makes it as easy as possible for the user to reach out.

In addition to this they also had a new development that they were launching for the further expansion of their retirement village and needed an easy way to be able to provide relevant information to those people interested.

The Solution

This understanding of their challenges laid the foundation for the website’s primary purpose, using conversion centered psychological principles we curated the website’s design and call to actions to establish trust, authority and personality with an end goal of generating warm vendor leads.

We also integrated an appraisal booking system to make it super easy for vendors to schedule their property appraisal, removing further friction from the contact process.

In addition to this the secondary focus of the website was to save them time answering repetitive enquiries for additional property information that they aren’t able to provide on the big mainstream real estate websites.

The Results

We built them a new website that plays into their personality, establishes trust, sells the lifestyle, showcases the amenities they have to offer and instils decision making confidence.

What We Did

Visitor conversion strategy, UX design, Responsive website development, On-page search engine optimisation, Custom website design.


“To herald the start of the new decade, we decided that our website needed a complete redesign to reflect that too. It was five years old and very dated in respect to what one would expect to see in a website. Jack Monaghan worked patiently and closely with us to create a whole new slick look which delivered on the professional and appealing image we were aiming to achieve and communicate our brand and message with clarity to our target audience. Thank you Jack for your patience and helping us reach our goal.”

Belinda Taylor


Strategy session

Are you looking for a clear and concise digital marketing strategy?
Fill out our contact form below to request your strategy session.


0401 237 054




56 Victoria St, Victor Harbor, SA


Monday – Friday  9:00am – 5:00pm

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