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PJD Real Estate

About Them

Paul, Joanne and Julie are a team of local enthusiastic & trusted real estate agents. Offering a friendly, professional, efficient & above all honest service, coupled with 40 years of local & global real estate experience.

Jack Monaghan from Fleurieu Digital Marketing Solutions

The Challenge

Paul & Joanne were separating from a national real-estate franchise and launching their own independent real estate agency venture.

During our initial discovery session, we discussed their current situation and future revenue/business goals.

Through our discussion we uncovered that the biggest bottleneck preventing the growth and development of their business was that they needed more vendors in their most profitable target market.

The Solution

This understanding of their challenges laid the foundation for the website’s primary purpose, using conversion centered psychological principles we curated the website’s design and call to actions to establish trust, authority and personality with an end goal of generating warm vendor leads.

We also integrated an appraisal booking system to make it super easy for vendors to schedule their property appraisal, removing further friction from the contact process.

In addition to this the secondary focus of the website was to save them time answering repetitive enquiries for additional property information that they aren’t able to provide on the big mainstream real estate websites.

The Results

The website is working very well with the rest of their business and PJDRE is crushing the goals they set out to achieve in this new venture!

What We Did

Digital strategy, Visitor conversion strategy, UX design, Responsive website development, Custom website functionality, WordPress training, Website maintenance, On-page search engine optimisation, Custom website design.


“I/we could not be any prouder of our new website, built from scratch by Fleurieu Digital Marketing Solutions. Dealing exclusively with marketing consultant Jack Monaghan we were given a boutique service second to none. Impressed by the strength of focus on what we needed our website to achieve we commissioned FDMS to build a market leading website. The result is even more impressive. We are a small business, & this was a relatively large investment in our business. However, due to the outstanding & continued level of focus plus hard work we are now going to reap in the rewards of our investment as money very well spent. Importantly, with the assistance of this new business tool we can offer our clients a better service, outperform our larger competition & grow our business both faster & easier. We thank Jack & FDMS for what they have achieved. As we flourish, we are already looking forward to returning for even more of the above. Exciting times are ahead.”

Paul Dean

Real Estate Agent

Strategy session

Are you looking for a clear and concise digital marketing strategy?
Fill out our contact form below to request your strategy session.


0401 237 054




56 Victoria St, Victor Harbor, SA


Monday – Friday  9:00am – 5:00pm

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